Our client's savvy marketing teams know that in order to make an impact, they need to take risks with the messaging and presentation for new product launches. This little video does just that in 60 seconds. We kept the message simple and focused on the biggest benefit of their new respirators: comfort.
Barely there - the film aired to an internal audience across Europe via the company's intranet. We had an extremely tight deadline, so we kept the delivery as simple as possible and told the whole story with no dialogue, avoiding lengthy translations and approval processes.
Lead time:
four weeks from brief to finished production.
