Campaign control

Our 2009 mission for Kimberly-Clark Professional was this: support and generate growth in the highly competitive cleaning and hygiene market, by identifying a strong theme for a pan-European campaign and developing a set of 'off-the-shelf' communications tools and motivational incentives. Phew.

To record the unique milestones and innovations it has made there, even though the stories come from the same business, no two histories are the same.

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The concept

The concept had to be strong enough to generate instant recognition (no matter what the language), with sufficient scope to create a wide range of online and printed communications tools It also had to be futureproof and flexible enough to be used for parallel product launch activities. We led with a spy theme, using 'Take Control' as the proposition and adapting it for a range of purposes.

From supplying powerpoint and HTML templates to product-specific giveaways and flyers, motivational menus and conference display materials, we delivered in six weeks.

Mission accomplished.

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